I have been writing copy for over 20 years. My pen-wielding began as a radio copywriter working for Radio New Zealand. It was here I learnt how to output high volumes of copy on a daily basis. Then I graduated to agency copywriting, working for FCB, Saatchi & Saatchi, Imagic Graphics (who I still do a lot of work for) and finally going into business for myself.
I write to engage by grabbing the reader’s attention. To persuade by presenting cogent narrative. Most importantly, I write to convert readers into loyal brand followers.
Ideas are currency.
The essence of great communications has always been and will always be THE BIG IDEA. Being able to get inside the mind of the market and truly understand what makes them tick.
If you need someone to drive a highly creative brand initiative. Take a new product to market. Manage your social media streams. Create a video for internal comms. Any role that requires ideation, strategic thinking, followed by flawless execution - I’d be rather chuffed if you’d give me a bell.
Are you ready for your close up?
I am an accomplished director, specialising in videos for the corporate sector. One of my unique skills is getting great performances out of people who aren't professional talent.
Great teams, like great brands, begin from the inside out. I have been working with companies all over New Zealand helping them discover brand identity, core values and improve customer facing experiences. I have developed workshops that work off-the-shelf as a great team building experience with genuine strategic results. I also develop bespoke experiences to fit with any over-arching vision statement.
My very first real job was working in radio where I spent many hours in front of a microphone. I have also spent many years studying the voice, how to take care of it, get the most out of it and most importantly its relation to your breath.
I specialise in: Character reads - Documentary narration - e learning voice overs - video game character work
Creative Licence offers: Copywriting. Brand Strategy. Creative Direction. Video, theatre and event direction. Voice talent. Vocal training. Brand focussed team building workshops. MC services. Event Entertainment. Guided relaxation and yoga. and lists. lots of lists...