Bespoke
Brand Discovery
The more points of view you gather the sharper the pictures you can draw.
Great brands require focus, and that requires contextual perspective. I approach brand discovery from two points of perspective - internal and external. Talking first with the team, not only the management and senior leaders but as many of the team as practical. Often, when you involve the front-line crew, the sales team, then the owners, and decision-makers have multiple discovery moments of their own. How your own team perceive your business and its core reasons to exist. The external view is what your customers think of you.
Once we have a crystal clear picture of who we are and why people should care - as well as who we’d like to be in two to five years, then (and only then) can we begin work on brand identity.